We build relationships and make things happen.
We are an Irish creative PR and communications agency with a serious track record in arts, music and entertainment.
Our Services
We stick to what we know because we do it exceptionally well. If there are services you require as part of your campaign that we don't offer in-house, we have a range of best-in-class marketers, social media managers, producers, booking agents and other professionals who we regularly collaborate with and we would be happy to connect you.
Music PR
Our team has worked on album, single, and live PR campaigns for some of the biggest names in music, while also playing a pivotal role in building the public profiles of many of Ireland's most successful and respected artists.
With backgrounds as journalists and radio producers who have worked across arts and culture for major print and digital publications as well as national radio stations, we bring a deep understanding of storytelling and the Irish media landscape to every campaign. Our second-to-none network of music journalists and industry professionals further amplifies the impact of our work.
We’ve spearheaded campaigns for a genre-spanning array of artists, including Andrea Bocelli, Sam Smith, The Lumineers, Christy Moore, Cian Ducrot, Dervish, Denise Chaila, Ailbhe Reddy, Mary Coughlan, Maria Kelly, Cosha, Gemma Hayes, ØXN, Niamh Bury, Lemoncello, and many more.
Radio Plugging
Our founder’s background as a press officer for RTÉ Radio, combined with her experience as a journalist and New York Radio Festivals double award winner, gives us a unique and unmatched insight into how radio operates.
This expertise, coupled with decades spent forging strong connections and building trusted relationships with radio personnel across Ireland, makes our radio plugging service truly exceptional.
Our clients regularly feature in the Top 10 radio charts and secure placements on prestigious playlists such as RTÉ's Radio 1 Recommends list, iRadio’s iLove Irish, 2FM’s Track of the Week, Wireless Group's Select Irish, Today FM’s Irish Tracks of the Week, and BBC Radio Ulster’s Where Music Matters. With our insider knowledge and extensive network, we have a track record of securing airplay that will really move the dial for your music.
Arts and Entertainment PR
Our team has a proven track record in arts and entertainment PR, delivering standout campaigns for live events and creative projects that capture public imagination. We’ve promoted major live entertainment events such as the Wider Than Pictures concert series at Collins Barracks, Dublin; Bulmers Live at Leopardstown summer series at Leopardstown Racecourse; Hibernacle festival at Claregalway Castle; Fall Right Into Place festival at Claregalway Castle; and It Takes a Village in Cork.
In the arts sector, we’ve partnered with publishers the Royal Irish Academy on titles like Asylum: Inside Grangegorman, The Irish Art of Calligraphy, and the An Post Irish Book Award-winning Irish Food History: A Companion. Our work also spans screen and stage, including Dyehouse Film’s RTÉ One series The Unreal and TU Dublin Conservatoire’s production of Colin Murphy’s The Asylum Workshop. Across every project, we bring creativity, strategy, and a deep understanding of the cultural landscape.
Music Promotion Consultancy
We're a dedicated team that prioritises giving our clients the attention and care they deserve, which means we rarely take on new independent artists as full-time clients, despite our passion for supporting emerging talent.
This year, we're excited to offer a new way for independent artists to access our expertise through Music Promotion Consultancy sessions with our founder and director, Sheena Madden. As the Lead Lecturer in PR and Marketing at BIMM University Dublin, Sheena brings unparalleled industry insight to these hour-long, one-on-one consultations, designed to help artists navigate the complexities of music promotion.
Sessions are available for €60 and can be booked online, with a maximum of three sessions per client. This service is exclusively available to independent artists, offering a unique opportunity to gain expert guidance in navigating the Irish music industry.
Our Work
A 360 Approach
Our 360-degree PR approach ensures your message is clear, consistent, and engaging across multiple platforms, creating a seamless presence wherever your audience is. From traditional media like TV, radio, and print to digital channels such as social media, podcasts and websites, we tailor every element to amplify your story. By connecting all these platforms, we build relationships that matter and get things done, boosting your visibility and credibility. At Amplify Agency, we bring it all together to make you shine on every stage.
Our Clients
"We were delighted to have Sheena and her team at Amplify help us to bring our television series The Unreal to a wider audience.
Sheena was proactive, professional and creative in her approach but above all we felt she was fully invested in the show, its value and its potential.
Having Amplify Agency on hand to connect us with the right people, pitch the story appropriately, keep track of press and manage output was really invaluable. We'd have been lost without them and certainly we'd recommend Amplify without hesitation."
Bonnie Dempsey, Dyehouse Films
"I had a brilliant experience working with Amplify on my self-released debut album. It was my first time engaging with a PR company, but Sheena and her team made it easy and fun.
They secured a glowing review in the Irish Times, and Radio 1's Album of the Week, which were far beyond my expectations. They were diligent, conscientious and maintained a high standard of communication throughout the process.
I'll definitely work with them again for my future releases."
Callum Orr, Artist
“The Amplify team managed the PR campaign for Bulmers Live at Leopardstown, our marquee music series for summer race fixtures.
The team exceeded our expectations and were fantastic to work with, providing guidance throughout.
Their ability to achieve placements in quality outlets made a significant impact on the series’ success.”
Michelle Duffy, Leopardstown Racecourse
"We were first introduced to Amplify Agency by the incredible Irish artist Ailbhe Reddy, where we worked together on Ailbhe’s second album, ‘Endless Affair’.
Not only did Sheena and Amplify do an incredible job with promoting Ailbhe to radio, press & TV in Ireland but she was an absolute joy to work with and is our first port of call for any information regarding our artists in Ireland due to how well connected Sheena is within the Dublin and Irish scenes, always being able to introduce us to the relevant people we need to talk to.
Due to fantastic working relationship we didn’t hesitate to call when we were told there was a 5th album from The Lumineers coming along with a UK & European Arena tour, culminating in a headline show at St Anne’s Park where again Sheena’s knowledge has been key to the campaign."
Dan Smith, MNRK Music Group
About Us
Amplify Agency is a creative communications agency specialising in PR, media relations, and artist development across the arts, music, entertainment, and events sectors. Founded in 2019 by Sheena Madden, a PR and communications expert with over a decade of experience in radio, journalism, and cultural entrepreneurship, Amplify Agency is dedicated to helping creative people and organisations amplify their brilliance.
Sheena’s background includes working in the press office of RTÉ Radio, where she honed her understanding of the broadcast industry, and a celebrated journalism career across music, arts and social affairs that saw her win two New York Festivals awards. She is also the Lead Lecturer in PR and Marketing at BIMM University Dublin.
Our team of former journalists brings an insider’s understanding of the media landscape, paired with a vast network of industry connections. This enables us to craft impactful campaigns that resonate with audiences and elevate our clients’ work. From securing radio airplay for chart-topping singles to shaping the narratives around live events, books, and TV series, we pride ourselves on being proactive, connected, and ambitious advocates for our clients.
Whether it’s creating bespoke PR strategies, forging meaningful collaborations, or building long-lasting industry relationships, Amplify Agency delivers results that make an impact.
Contact Us
If you'd like to talk to us about working together, or enquire about any of our clients, please use the form below or email us at hello@amplifyagency.ie.
Contact Us
